Assignment 5.0 Research Paper

Assignment 5.0 asks students to contemplate issues that shape the interior architecture profession. Students shall generate a 2,500 word (minimum) research paper, focusing on a particular aspect of current practice that interests them. 




For this assignment, my topics is focus on globalization. How design is impacting globalization and vice versa. And I use Starbucks' logo change as my example.


Gone is the double ring around the brand icon -- the image of a mythological mermaid-like Siren -- and with it the words "Starbucks Coffee." Change to more clean and modern look to it's globalization needs.